Fra Barbie til Naturlig Ro - Årets farvetrends 2023

From Barbie to Natural Calm - Color trends of the year 2023

As tradition dictates, the major paint manufacturers declare the year's color trends as we approach the end of the year. This year is no exception, but it's worth noting that each brand designates its own color, making it misleading to talk about one particular color as the "color of the year." Instead, we should look at the overall palette of colors and trends for the coming year. And this year, one thing is clear: warm shades are in focus.

Previous years have seen countless shades of green and blue being touted as the color of the year, but this year all bids are within the spectrum of warm hues that stretch from yellows to reds.

The Colors of the Year 2023 have something special to offer:

  • One color indicates that the color experts have been inspired by the Barbie wave that celebrated its greatness in the summer of 2023, while another focuses on our need for calm and nature around us.

  • The worldwide color brand PPG has specially staged the shade 'Limitless' as the color of the year 2023. This beige shade with a hint of yellow has been chosen because it is light without appearing too sharp. It promotes the incidence of light in a room and amplifies it without overpowering.

  • The competitor Nordsjö has pointed to a delicate pink shade under the name 'Sweet Embrace.' Inspired by light evening clouds, this color is chosen as the perfect base for a wide range of bolder colours.

  • Norwegian brand Jotun has also introduced a new shade called 'Indi Pink', which shares some of the same qualities as Nordsjö's 2023 color of the year.

  • The 2023 color chart from Jotun also includes several shades of dusty yellow, including 'Fresh Pasta,' while leading trend and color agencies like Coloro and WGSN point to a shade that lies somewhere between the two: the peachy 'Apricot Crush.'

Studies have shown that the colors around us influence our perception of the temperature in a room. Cold shades can give a feeling that it is cold, while warm shades create a more cozy atmosphere. Therefore, it is obvious to use the colors of the year in the rooms where you want to create a warm and cozy atmosphere, such as in the living room, while the previous color trends suit the bedroom and other rooms where peace and relaxation are paramount.

So whether you're into the Barbie-inspired or the naturally soothing, there are color trends in 2023 to suit every taste and purpose in your home.

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